Pigs Talking on “The ‘Free’ Model”, a take on Wiglaf Journal emerging media editor David Dalka on Dear Facebook, Please Return Our Social Networking Space

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“No sensible person would claim that [quantification] can tell the whole story.” Angus Maddison, professor at the University of Groningen and authority of quantitative macroeconomic history, (1926-2010) The purpose of the firm is to serve customers profitably. Value exchange is the driver of all transactions. Understand the value to the customer to understand your market…

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Our understanding of pricing has come a long way since the 1890 when Alfred Marshall published his treatise on the economic scissors of supply and demand, and it is time for practice to catch-up. To go beyond the price to value mantra and create clarity in the actions and decisions executives should make, we can draw from the marketing orientation of the firm and an economic understanding of value exchange. In this article, we provide an outline of the path to better pricing.

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The concepts associated with creating sustainable processes for monitoring market-based pricing is fairly intuitive. In past articles, I have shared a bit about how to get started and where to focus your energies. Because it is imperative for your company’s survival, this article addresses the hardest part of creating a sustainable pricing system; adapting pricing concepts to your way of doing business.

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