Team building and leadership have some roots in Machiavelli. If they are not following, you are not leading. At some point, team members must either be on-board with the plan, accepting of the plan, or off the team if you are to remain as a leader. If they don’t believe your facts and see your…

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Value-based pricing aims to price offerings according to the value customers’ associate with the offering in comparison to its alternatives. This is a pretty well accepted definition of the concept.  Pretty well, but not completely, for this definition leaves out a word most people want to associate with every pricing concept: cost.  To not explicitly include…

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