Microsoft might very well have shot itself in the foot with the branding of its new Windows operating system. The code name for this product was “longhorn,.” But it recently announced its official brand name of the product is “Windows Vista.” In addition to being highly unimaginable, the new name might very well nourish the…

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Repeatedly, executive teams in business markets are frustrated by the issue of branding. While a marketing executive pushes for a greater branding budget or a sales executive complains that no one knows about the value proposition, the rest of the executive team sees little value in branding. To solve this impasse, executives turn to historical…

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If there is one book that every marketing department should have it’s John M.. Fox’ new “MARKETING PLAYBOOKTM The Manual for Growing Organizations.” This marketing manual features “102 of the best marketing plays to get your sales team across the goal line.” The author, John Fox, is president of Venture Marketing, a marketing firm for…

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