Marketing Playbook Review

James T. Berger headshot

James T. Berger
Senior Marketing Writer

Published August 10, 2005

If there is one book that every marketing department should have it’s John M.. Fox’ new “MARKETING PLAYBOOKTM The Manual for Growing Organizations.” This marketing manual features “102 of the best marketing plays to get your sales team across the goal line.”

The author, John Fox, is president of Venture Marketing, a marketing firm for growing companies. He is an experienced marketing practitioner who has been personally involved in many of the processes he discusses in the book.

A graduate engineer in computer sciences from the University of Illinois, Urbana, Award in 1983, he has an MBA Degree from Keller Graduate School of Management.. He began his career with Intel where he was awarded that company’s Distinguished Employee. His career has included work for U.S. Robotics, where he was that company’s 72nd employee, Tellabs, Engineering Tools and other firms before starting Venture Marketing in 1997.

This 123-page book published by Eagle Cross Publishing, Naperville, IL, goes beyond sales and offers valuable advertising, public relations and sales promotion ideas and procedures. The book can be equally valuable for the marketing neophyte looking for ideas as well as for the experienced marketing professional looking to fine-tune his/her approaches to complex issues and challenges..

Each page focuses on a specific marketing task or challenge and identifies the strategy and cost of each procedure. Each topic is loaded with valuable procedures that can be executed by both the individual in charge and the marketing team. Accompanying each topic are lots of coaching points. A smattering of the topics include:

  • “Opening Channels of Communication Between Sales and Marketing”
  • “Direct Mail and Tele-Prospecting Lists”
  • “Miserly Mailing Management”
  • “Breaking Through the Voicemail Jail”
  • “Press Releases That Get Ink”
  • “Direct Marketing on Steroids”
  • “Getting Your Resellers to Carry the Ball”
  • “Letting Your Phone System Sell for You”
  • “When the Name’s the Game, You’d Better Protect It
  • “Linking Who You Know Into Trusted Relationships, New Business.”

For information on purchasing this valuable resource, contact Venture Marketing.,, 909 Potomac Avenue, Naperville, IL 60565 or call 630-355-6951 or FAX: 630-364-1508.

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About The Author

James T. Berger headshot
James T. Berger, Senior Marketing Writer of The Wiglaf Journal, through his Northbrook-based firm, James T. Berger/Market Strategies, offers a broad range of marketing communications, research and strategic planning consulting services. In addition, he provides expert services to intellectual property attorneys in the area of trademark infringement litigation. An adjunct professor of marketing at Roosevelt University, he previously has taught at Northwestern University, DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management. He holds degrees from the University of Michigan (BA), Northwestern University (MS) and the University of Chicago (MBA). Berger is an often-published free lance business writer who has developed more than 100 published articles in the last eight years. For more information, visit or telephone him at (847) 328-9633.