Archive for May 2008
Pragmatic Business Strategy: Seven Ways to Make Marketing Work in a Challenging Economy
In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, is a definition of…
Read MoreThe 10 Commandments of Entrepreneur Business Relationships
So you want to go into your own business? Maybe you have been an employee for most of your career or you have taken an early retirement? Perhaps you have always wanted to be your own boss? As one who has been in my own business for 25 years and is still going strong, I…
Read MoreThe Making of a Billion Dollar Business: Low-Power Schottky
Mark Shepherd, Texas Instruments Chairman from “76 to ’88, described Low Power Schottky as “the single most profitable product line in the history of Texas Instruments.” Yet the introduction of Low Power Schottky was never assured, nor was its future within the TI business. The drive behind Low Power Schottky was Tim B. Smith. Recently,…
Read MoreTop 6 – May 2008
Emerging Spring From the Winter of Creative Destruction Understand the value customers seek, and excel. Big Progress is rarely received with overwhelming support from those around you. “Focus on customer needs” may sound worn and tired, but serving customer needs is the reason of existence for any business. Nurture your customer relationships. They are your…
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