The human endeavor survives through hope. It is possible to breathe new life into tired and nearly extinct brands. Restrain those discounts. Focus on your brand. What value does it represent? LinkedIn is helping turn personal economies around and, concurrently, is helping scores of companies anticipate the big rebound that can’t happen soon enough. Customers…

Read More

The question still comes up: What is LinkedIn? Once that answer is delivered, sometimes to the satisfaction of the inquirer; most often, not, the other question is sure to follow: Why LinkedIn?

Read More

What do International Harvester, Fisher Body, Howard Johnson’s, E.F. Hutton, Mr. Donut, Statler Hotels, McCall’s and Marshall Field’s have in common? They are all magical brands of the past that sit on the junk heap of dead brands. Like products and product categories, brands follow a life cycle and eventually decline into oblivion. However, in some cases death may not be permanent and resurrection may be possible.

Read More