Top 6 – October 2009


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published October 7, 2009

The human endeavor survives through hope.

  1. It is possible to breathe new life into tired and nearly extinct brands.
  2. Restrain those discounts. Focus on your brand. What value does it represent?
  3. LinkedIn is helping turn personal economies around and, concurrently, is helping scores of companies anticipate the big rebound that can’t happen soon enough.
  4. Customers simply don’t have the excess revenue and income to spend on unnecessary benefits. Instead, focus on uncovering quality solutions which satisfy a targeted need at an appropriate price.
  5. Authenticity is everything.
  6. “Never give in. Never give in. Never, never, never, never–in nothing, great or small, large or petty–never give in, except to convictions of honor and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy.” Winston Churchill.
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About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.