Desperation to Euphoria in two letters: Aaaahhh, Aah. Ah. … Aha! Strategic success in business develops from differentiation. For some business activities, boilerplate best practices will do. For others, you have to get more creative and personal. Equifinality in an organizational setting “has come to mean that the final state, or performance of an organization,…

Read More

What decisions should the pricing function be making? Where should a corporation position the pricing function? How should the pricing function be structured? We have been asking this question for past two decades but still don’t have a definitive answer nor a standard template. Why? What is so odd about pricing decisions that makes organizational design choices regarding the pricing function difficult?

Read More

In “Marketing Malpractice”, Clayton Christensen noted that 90% of consumer products launched annually fail. While several factors can be attributed to the failures, the fundamental reason continues to be the inability to satisfy consumers’ needs profitably. In this article, we provide a comprehensive approach that would enable organizations to sustain profitable products and retire the unprofitable ones.

Read More