Posts by: Kamesh Chelluri

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Product/Service Rationalization in Large Enterprises

By Kamesh Chelluri December 3, 2013

In “Marketing Malpractice”, Clayton Christensen noted that 90% of consumer products launched annually fail. While several factors can be attributed to the failures, the fundamental reason continues to be the inability to satisfy consumers’ needs profitably. In this article, we provide a comprehensive approach that would enable organizations to sustain profitable products and retire the unprofitable ones.

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“Smart Homes” – An Analysis of Emerging Business Models and Pricing Strategies

By Kamesh Chelluri August 2, 2013

Over the last few years, communication service providers as well as cable operators have been pioneering the concept of a “smart home” as a one-stop solution that satisfies their customers’ needs for safety, security, convenience, et cetera. Does this offering have a market?

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Redefining and Rediscovering Market Segments in the Wireless Telecom Industry

By Kamesh Chelluri September 4, 2012

Theodore Levitt claimed that the primary reason for the growth of any industry to be threatened, slowed or stopped is not because the market is saturated. Rather, it happens when the industry leaders define their markets by focusing primarily on their products/services and not on their customers’ underlying needs. How does this apply to telecom?

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For Wireless Carriers, “Customer-centricity” is the key to unlocking Potential and Profits

By Kamesh Chelluri July 2, 2012

During the first century of its existence, the Telecom industry’s Operating model remained relatively simple and vertically integrated. Today, Heterogeneous Networks enable Customers with “seamless mobility”. How does this affect the strategy needed to compete?

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The Evolution to 4G LTE – For Customers, It’s great; For Carriers, Profitability still matters!

By Kamesh Chelluri June 1, 2012

With more wireless connections than people in the US and an insatiable appetite for data-enabled applications and devices, Carriers have a huge incentive to roll out higher bandwidth 4G LTE networks – but only if they can profit simultaneously.

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About The Author

Kamesh Chelluri headshot
Kamesh Chelluri is a Principal with the CME (Communications, Media and Entertainment) practice at Infosys Consulting. He has worked with major Telcos in the US including Verizon, AT&T, Sprint, Nextel, Sprint-Nextel and US Cellular. In his current role, he is responsible for developing Business Implementation Strategies for Wireless/Wireline Products and Services, Convergence/Quad-play, Value-added services, and OSS/BSS consolidation. He holds a Master’s degree in Marketing Analysis and an MBA in Business Strategy, both from DePaul University, Chicago. He can be reached at kameshc@yahoo.com .