Archive for 2019
Strategic Movements: June 2019
Honey Demand Up, Supply Constant. Prices? Demand for honey has increased as people perceive it as a healthy alternative to sucrose and fructose from sugar cane, sugar beets, and corn. Global supplies of honey have been relatively stable according to Apimondia, an international federation of beekeepers. (Beehive colony collapse challenges ae widespread in many countries,…
Read MoreMarket vs. Executives: I know an old company that let the market the price decide…
I know an old company that let market the price decide.
The market decision wiggled and ziggled but decided it did.
I don’t know why the company let the market decide.
I propose it will die.
The Elephants in the Room
Having value-creating channel partners is much better than the alternative. But even good partnerships carry risk. In the channel, one of those risks is that the partner becomes more powerful than the supplier.
Read MoreInternet Evolves Into Ultimate Corporate Survey Research Vehicle
The biggest reason for the rise of the Internet survey is the demise of the other more established conventional methodologies. At the same time, the Internet continues to add new technological features that enhance its ability to reach populations and probe relevant target markets.
Read MoreDeveloping Products and Pricing Strategy In Tandem
The keynotes and breakouts were top-notch, covering everything from practical application of the Pareto principle to pricing, to harnessing the power of behavioral pricing. However, one of the breakouts that really captured my attention was by Jennifer Swain, the Head of Technology Practice at Fuld+Company.
Read MoreStrategic Movements: May 2019
Tesla Model 3 sales volume underwhelmed expectations in Mid-April. SpaceX capsule was damaged in weekend engine tests, spewing smoke. How to respond? Elon Musk touted the future of self-driving cars and his strategy for deploying them. If the truth is unpleasant yet you have fan followers, can he simply change the narrative by talking about a brighter future, again?
Read MoreRetroactive Rebates: Decision Inexactitudes
Since rebates are accrued and paid to customers later, one could state that all rebates are “retroactive” in that they impact the effective pocket price captured after the invoice is issued, and generally are issued after the invoice is paid. But that is too broad of a definition of “retroactive rebates.”
Read MoreChannel Strategy in CPG
Forgoing traditional channel distribution didn’t stop Oatly from a quick expansion. The New York Times reported in January 2018 that “Oatly has spread from 10 locations in New York to more than 1,000 locations nationwide,” less than a year after it landed in the U.S. 1,000 locations pales in comparison to its footprint had they teamed up with grocery retail.
Read MoreMajor Marketing Implications In Fisher-Price Sleeper Recall
The product in question is the Fisher-Price Rock ‘n Play sleeper. The product has been on the market since 2009 and Fisher-Price has sold some 4.7 million units, subject to the recall. Since the product was introduced, the Rock ‘n Play sleeper has been blamed for 32 infant deaths.
Read MoreDesign Thinking and Corporate Strategy
Design thinking is a problem-solving approach that uses a repeatable, iterative, and collaborative process to systematically find human-centered solutions that may not be obvious at the onset of the process. Design thinking has been applied to everything from product development, to creating a business model for selling solar panels in Africa or operating Airbnb.
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