Posts by: Nathan L. Phipps

Streaming Services Continue to Battle

By Nathan L. Phipps March 16, 2023

As I reported back in November, strong competition between streaming services has forced innovation. The proliferation of streaming platforms in recent years…

Our February Chicagoland Pricing Professionals Network Lunch Event Was a Great Time for All!

By Nathan L. Phipps February 13, 2023

Over 40 attendees joined us on February 8th for our Chicagoland Pricing Professionals Network (CPPN) lunch event at the historic Union League…

Why Use a Commodity Index to Model Prices? Because Inflation

By Nathan L. Phipps January 18, 2023

The major story across global markets in recent years has been the increase in inflationary pressure across the board and the various…

Strong Competition Necessitates New Strategies for Streaming Services

By Nathan L. Phipps September 19, 2022

Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…

Don’t Underestimate the Strategic Value of the Humble Volume Hurdle

By Nathan L. Phipps June 30, 2022

The volume hurdle is one of the fundamental tools that all pricing professionals are exposed to. At least, it is if they…

In Pricing, No Person Is an Island

By Nathan L. Phipps May 26, 2022

Pricing professionals do not do their work in isolation. In fact, I would argue that pricing professionals CANNOT do their work in…

In Uncertain Times, Lean Into the Power of Pricing

By Nathan L. Phipps March 11, 2022

Things seem pretty uncertain right now. I mean, things have been uncertain during these last 2 years of our global pandemic, and…

Pricing Leaders Need Their Hearts as Much as Their Heads

By Nathan L. Phipps February 11, 2022

As I progress through my pricing career, it becomes more and more obvious to me that pricing professionals need to use and…

Pricing Teamwork Makes the Dream Work

By Nathan L. Phipps January 14, 2022

Pricing is not a solo activity. Granted, pricing professionals do make individual contributions to their teams and companies. But pricing has too…

The Importance of CEO Buy-In

By Nathan L. Phipps December 17, 2021

Why do pricing professionals get into pricing in the first place? I understand that some people are thrust into a pricing role…

Nathan L. Phipps is a Senior Consultant at Wiglaf Pricing. His areas of focus include pricing transformations, marketing analysis, conjoint analysis, and commercial policy. Before joining Wiglaf Pricing, Nathan worked as a pricing analyst at Intermatic Inc. (a manufacturer of energy control products) where he dealt with market pricing and the creation of price variance and minimum advertised price policies. His prior experience includes time in aerosol valve manufacturing and online education. Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and a BA in Biology & Philosophy from Greenville College. He is based in Chicago, Illinois.