Posts by: Nathan L. Phipps

Pricing tools - the pricing waterfall is effective for detailed pricing strategy

Using Pricing Tools for Critical Conversations

By Nathan L. Phipps May 15, 2020

As pricing consultants, we spend a fair amount of time thinking about pricing tools. When discussing pricing topics with decision makers, pricing…

Reflections After a Year at Wiglaf Pricing

By Nathan L. Phipps April 16, 2020

This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…

A hand give a face mask with many hands try to grab or capture ,

Price Gouging in the News

By Nathan L. Phipps March 18, 2020

As our nation responds to the coronavirus situation, stories have spread about the behaviors of some profit-seekers. The New York Times reported…

Pricing Communication Breakdown

By Nathan L. Phipps February 17, 2020

Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…

Gain Insight Using the Price Waterfall

By Nathan L. Phipps January 16, 2020

When executives direct their focus on pricing, they need analytical tools that enable them to quickly get a lay of the land…

How to Avoid Misleading Your Audience with Statistics

By Nathan L. Phipps November 17, 2019

I recently picked up a copy of Darrell Huff’s 1954 classic How to Lie with Statistics. Although Huff’s background was not in…

The Many Flavors of Price Variance

By Nathan L. Phipps October 16, 2019

One of the most insightful steps of any pricing project is identifying and investigating price variances. Price variances are price differences that…

Target and Walmart Score Some Points Against Amazon

By Nathan L. Phipps September 13, 2019

Anyone who follows the retail industry is aware of the relentless ascent of Amazon, a tech giant that has completely transformed the…

The Relationship of Price and Demand

By Nathan L. Phipps August 16, 2019

For this article, I am going to discuss how we model the relationship between price and demand. Most people have an intuitive…

What Are You Doing? Log-Linear Regression

By Nathan L. Phipps July 17, 2019

For this month’s article, I offer an overview of a log-linear regression that I conducted for a client recently. While I find…

Nathan L. Phipps is a Consultant at Wiglaf Pricing. He is responsible for the training preparation and conjoint analysis that supports your company’s pricing project. Nathan will help craft recommendations to help your company manage pricing better. Before joining Wiglaf Pricing, Nathan worked as a pricing analyst at Intermatic Inc. (a manufacturer of energy control products) where he dealt with market pricing and the creation of price variance and minimum advertised price policies. His prior experience includes time in aerosol valve manufacturing and online education. Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and a BA in Biology & Philosophy from Greenville College. He is based in Chicago, Illinois.