Posts by: Nathan L. Phipps

Announcing Our Pricing and Profit Management Summer ’24 Tour!

By Nathan L. Phipps March 15, 2024

Our cities for this summer’s Pricing and Profit Management Tour will be Chicago, Cincinnati, Atlanta, and Charlotte. We will be on tour…


Using Conjoint Analysis to Answer Strategic Questions: Pricing Events

By Nathan L. Phipps March 15, 2024

During our Pricing and Profit Management Winter ’24 Tour, we asked attendees to fill out a marketing survey. I reviewed the initial…


Photos and Marketing Survey Results From Our Pricing and Profit Management Winter ’24 Tour Luncheons!

By Nathan L. Phipps February 27, 2024

We hit the road earlier this month and visited 4 cities across 2 weeks: Chicago, Minneapolis–St. Paul, Kansas City, and Bentonville. We…


2023 Year in Review

By Nathan L. Phipps December 29, 2023

There have been many events in the last year that have impacted the world of business and pricing. I am going to…


We Had a Great Time at Our July Pricing and Profit Management Luncheons!

By Nathan L. Phipps August 28, 2023

July was a busy month for our events. We had Pricing and Profit Management Luncheons in 3 locations: Chicagoland on July 11th,…


Tracking Rebates Can Be Tricky

By Nathan L. Phipps May 31, 2023

Let’s talk about rebates. Anyone who has ever dealt with managing rebates knows that it is difficult. There is generally a lot…


Streaming Services Continue to Battle

By Nathan L. Phipps March 16, 2023

As I reported back in November, strong competition between streaming services has forced innovation. The proliferation of streaming platforms in recent years…


Our February Chicagoland Pricing Professionals Network Lunch Event Was a Great Time for All!

By Nathan L. Phipps February 13, 2023

Over 40 attendees joined us on February 8th for our Chicagoland Pricing Professionals Network (CPPN) lunch event at the historic Union League…


Why Use a Commodity Index to Model Prices? Because Inflation

By Nathan L. Phipps January 18, 2023

The major story across global markets in recent years has been the increase in inflationary pressure across the board and the various…


Strong Competition Necessitates New Strategies for Streaming Services

By Nathan L. Phipps September 19, 2022

Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…


About The Author

Nathan L. Phipps is a Senior Consultant at Wiglaf Pricing. His areas of focus include pricing transformations, marketing analysis, conjoint analysis, and commercial policy. Before joining Wiglaf Pricing, Nathan worked as a pricing analyst at Intermatic Inc. (a manufacturer of energy control products) where he dealt with market pricing and the creation of price variance and minimum advertised price policies. His prior experience includes time in aerosol valve manufacturing and online education. Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and a BA in Biology & Philosophy from Greenville College. He is based in Chicago, Illinois.