Posts by: Nathan L. Phipps
Things seem pretty uncertain right now. I mean, things have been uncertain during these last 2 years of our global pandemic, and…
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As I progress through my pricing career, it becomes more and more obvious to me that pricing professionals need to use and…
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Pricing is not a solo activity. Granted, pricing professionals do make individual contributions to their teams and companies. But pricing has too…
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Why do pricing professionals get into pricing in the first place? I understand that some people are thrust into a pricing role…
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Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.
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Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.
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The rivalry between Amazon and Walmart is about to open a new front. The Wall Street Journal reported that Walmart is looking for a cryptocurrency expert to work at their headquarters in Bentonville, Arkansas. Last month, Amazon posted a similar position for a digital currency and blockchain product lead.
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I recently read “The Challenger Sale” by Matthew Dixon and Brent Adamson, highly regarded book among those in the field of B2B sales. How can the sales principles in this book be applied to pricing?
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Feedback on pricing behavior needs to be timely. In most cases, that means that salespeople need to have feedback on their prices at the time of the sale. How else can they discern meaningful information about the transaction and adjust accordingly?
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A mixture of increased vaccination rates, fiscal stimulus, and the relaxation of business restrictions is leading to increased spending throughout the U.S.…
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