Posts by: Nathan L. Phipps
Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.
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The rivalry between Amazon and Walmart is about to open a new front. The Wall Street Journal reported that Walmart is looking for a cryptocurrency expert to work at their headquarters in Bentonville, Arkansas. Last month, Amazon posted a similar position for a digital currency and blockchain product lead.
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I recently read “The Challenger Sale” by Matthew Dixon and Brent Adamson, highly regarded book among those in the field of B2B sales. How can the sales principles in this book be applied to pricing?
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Feedback on pricing behavior needs to be timely. In most cases, that means that salespeople need to have feedback on their prices at the time of the sale. How else can they discern meaningful information about the transaction and adjust accordingly?
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A mixture of increased vaccination rates, fiscal stimulus, and the relaxation of business restrictions is leading to increased spending throughout the U.S.…
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Life is transient. So, adaptability certainly helps. Earlier this week, I found myself reflecting on a recent project. A client was about…
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Earlier this month, I decided to pursue wellness and purchase a bicycle of my very own. (Yes, yes, I hear those of…
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The story of the coronavirus recession and recovery is a story of unequal outcomes. Not all people are being impacted equally, and…
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Earlier this month, our friends at Pricefx asked me to contribute to an upcoming article about how the events of 2020 have…
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The COVID-19 pandemic has upended nearly every corner of our economy in 2020, twisting the once familiar into strange mutations. Retail has…
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