Posts by: Kyle T. Westra

Colorado’s Equal Pay for Equal Work Act is causing some companies to refuse Colorado applicants for their remote positions.

Remote Work, Coloradans Need Not Apply

By Kyle T. Westra June 17, 2021

Colorado’s Equal Pay for Equal Work Act came into effect in January 2021. It aims to increase workplace transparency by requiring, among other things, companies with Colorado-based job openings to list good faith salary compensation ranges on job postings. Instead, some companies are refusing to consider Colorado applicants for their remote positions.

Commodity workplaces will find the current labor shortage even more challenging than businesses that can command premium talent

Is Your Workplace a Commodity?

By Kyle T. Westra May 18, 2021

Fire Fast—Then What? It is common advice for employers to react with decisiveness to a recession. Lay off those you need to…

What exactly is going on with Texas’s deregulated electricity market?

What Does Pricing Tell Us About What Happened to Texas’s Power Grid?

By Kyle T. Westra March 19, 2021

A series of major winter storms in February led to a crisis for Texas’s electrical power system. In short, the system failed…

Critical skills applicable to all career pursuits

Building Career-Agnostic Skills

By Kyle T. Westra February 19, 2021

I pulled down this mug the other day and gave it a good look for the first time in years. It’s a…

Photo of Zappos founder Tony Hsieh from the Delivering Happiness Book

Can You Identify Your Best Customers?

By Kyle T. Westra December 18, 2020

This question has been on my mind since the untimely passing of Tony Hsieh at the age of 46. Most famous for…

How Should I Think About Behavioral Pricing?

How Should I Think About Behavioral Pricing?

By Kyle T. Westra November 20, 2020

Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…

Wiglaf's Kyle Westra Provides Key Takeaways from Impact Denver

Creating Impact in Denver

By Kyle T. Westra October 15, 2020

I recently completed Impact Denver (ID), a nine-month study in leadership, civic engagement, and the local business community. A program of the…


What Skills and Training Do Pricing Professionals Need?

By Kyle T. Westra August 20, 2020

When it comes to defining the role of pricing, it can be complicated. Pricing can mean various things in various industries and…

Understanding consumer price sensitivities and their effects on profits and sales

Visualizing Price Changes

By Kyle T. Westra July 16, 2020

I came across the following visualization from a pricing leader on LinkedIn. Its purpose is to show how a product’s gross profit…


Price Gouging Blues

By Kyle T. Westra June 17, 2020

My colleague, Nathan L. Phipps, wrote an excellent overview of price gouging with regards to the COVID-19 pandemic. I tasked myself with…


About The Author

Kyle T. Westra is a Manager at Wiglaf Pricing. His areas of focus include pricing transformations, new product pricing, commercial policy, and pricing software. Most recently to Wiglaf Pricing, Kyle worked in project management, business systems analysis, and marketing analysis, starting his career in global strategy at a foreign policy think tank. He has extensive experience in ecommerce, sales strategy, economic analysis, and change management. His Amazon bestselling book about how technological trends are affecting pricing and commercial strategy is entitled The New Invisible Hand: Five Revolutions in the Digital Economy. Kyle is a Certified Pricing Professional (CPP). He holds an MBA with distinction from the Kellstadt Graduate School of Business at DePaul University and a BA in Political Science and Economics from Tufts University.