Posts by: Kyle T. Westra

What exactly is going on with Texas’s deregulated electricity market?

What Does Pricing Tell Us About What Happened to Texas’s Power Grid?

By Kyle T. Westra March 19, 2021

A series of major winter storms in February led to a crisis for Texas’s electrical power system. In short, the system failed…

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Critical skills applicable to all career pursuits

Building Career-Agnostic Skills

By Kyle T. Westra February 19, 2021

I pulled down this mug the other day and gave it a good look for the first time in years. It’s a…

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Photo of Zappos founder Tony Hsieh from the Delivering Happiness Book

Can You Identify Your Best Customers?

By Kyle T. Westra December 18, 2020

This question has been on my mind since the untimely passing of Tony Hsieh at the age of 46. Most famous for…

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How Should I Think About Behavioral Pricing?

How Should I Think About Behavioral Pricing?

By Kyle T. Westra November 20, 2020

Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…

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Wiglaf's Kyle Westra Provides Key Takeaways from Impact Denver

Creating Impact in Denver

By Kyle T. Westra October 15, 2020

I recently completed Impact Denver (ID), a nine-month study in leadership, civic engagement, and the local business community. A program of the…

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What Skills and Training Do Pricing Professionals Need?

By Kyle T. Westra August 20, 2020

When it comes to defining the role of pricing, it can be complicated. Pricing can mean various things in various industries and…

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Understanding consumer price sensitivities and their effects on profits and sales

Visualizing Price Changes

By Kyle T. Westra July 16, 2020

I came across the following visualization from a pricing leader on LinkedIn. Its purpose is to show how a product’s gross profit…

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Price Gouging Blues

By Kyle T. Westra June 17, 2020

My colleague, Nathan L. Phipps, wrote an excellent overview of price gouging with regards to the COVID-19 pandemic. I tasked myself with…

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Spotify and streaming media pricing strategies

Does Spotify Deserve to be a Punching Bag?

By Kyle T. Westra May 15, 2020

Examining the role of streaming services in the music industry (and sharing a new recording). Spotify, the global leader in music streaming,…

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How We’re Managing the Crisis

By Kyle T. Westra April 16, 2020

We are certainly cursed to live in interesting times. While individuals, families, communities, and governments struggle to adjust to the realities of…

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About The Author

ktw
Kyle T. Westra is a Manager at Wiglaf Pricing. His areas of focus include pricing transformations, new product pricing, commercial policy, and pricing software. Most recently to Wiglaf Pricing, Kyle worked in project management, business systems analysis, and marketing analysis, starting his career in global strategy at a foreign policy think tank. He has extensive experience in ecommerce, sales strategy, economic analysis, and change management. His Amazon bestselling book about how technological trends are affecting pricing and commercial strategy is entitled The New Invisible Hand: Five Revolutions in the Digital Economy. Kyle is a Certified Pricing Professional (CPP). He holds an MBA with distinction from the Kellstadt Graduate School of Business at DePaul University and a BA in Political Science and Economics from Tufts University.