About

Since 2002, The Wiglaf Journal has been engaging executive decisions by identifying tradeoffs, actions, and outcomes in current businesses through the lenses of academic research and industry thought leadership.

We focus on issues of generating profitable revenue: entrepreneurship, strategic marketing, selling, pricing, product management, partnerships, distribution, marketing communication, and corporate strategy.

The Wiglaf Journal is a publication of Wiglaf Pricing, a strategic consulting firm dedicated to Helping Executives Manage Price Better™.

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