Archives tagged: Uber

Does Dynamic Pricing Hurt Customers?

By Kyle T. Westra March 18, 2020

If you’ve ever used a ride hailing app, chances are that at some point you’ve experienced a higher than expected fee. Surge…

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In Pricing, What Is the Goal?

By Tim J. Smith, PhD January 16, 2020

In pricing, what is the goal?  Is it to increase profits, revenue, or some other newfound metric?  It seems profit optimization is…

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Strategic Movements: December 2019

By Tim J. Smith, PhD December 11, 2019

Elon Musk Delivers Pleasant Surprise Tesla Inc. had record deliveries in Q3 2019 resulting in overall profits. Anticipated 2019 production is currently…

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Strategic Movements: March 2019

By Tim J. Smith, PhD March 24, 2019

I know Elon Musk is a Silicon Valley type person, but is he being rational with distribution and price? Tesla announced in late February a plan to end all physical dealerships and move to an online-only distribution. Their justification: to reduce vehicle price to the mythical $35,000. Is this smart?

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What are “Ironclad” Brands and How to Maintain Them

Polarization of Politics Having an Effect on Brand Management

By James T. Berger August 23, 2018

Trump has an ultra-loyal 35-40% of the electorate who will follow him anywhere. On the other hand, the anti-Trumpers have an equal or greater percentage of the population that feels exactly the opposite.

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The New Invisible Hand: Five Revolutions in the Digital Economy

Whither Middlemen?

By Kyle T. Westra July 30, 2018

Middlemen make for an easy target for disgruntled customers and observers of the economy. At times it can be unclear how they are adding value to a transaction. Sometimes it looks like middlemen are simply inserting themselves into a transaction to increase costs and take a cut.

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Checking Assumptions

By Kyle T. Westra December 22, 2017

Pricing is not only numbers, but strongly psychological and emotional. Certain norms emerge that dictate how products and services are sold in different industries. Customers come to expect those norms, whether or not they are necessarily the most economically efficient.

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Strategic Movements: September 2017

By Tim J. Smith, PhD September 14, 2017

Wendy’s achieved another quarter of same store sales growth.  Was it their sassy social media campaign that reminds detractors of the existence of refrigerators?  Was it their new menu items?  Or was it the fast food chain’s competitive pricing? Of the three, I think it was their social media campaign that propelled otherwise strong product and pricing strategy to outperform.

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Sales, Marketing, Finance and Pricing in Price Management

By Tim J. Smith, PhD June 16, 2017

Our own research—that of Homburg, Jensen, and Hahn—as well as research by Hinterhuber and still other works by Liozu, repeatedly indicated firms that engage sales, marketing finance, and pricing leaders in pricing decisions outperform those that don’t. At this point, we may even call this settled managerial science.

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Price Transparency VS Pricing Transparency

By Kyle T. Westra October 5, 2016

For Amazon Web Services (AWS), on the other hand, while your final price depends on your usage, the pricing is transparent down to the hour. While you may not know the amount due ahead of time, you know exactly how they will arrive at that number.

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