Archives tagged: MBA

Remembering Clayton Christensen (1952-2020)

By James T. Berger February 17, 2020

A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…

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In Defense of Meetings

By Kyle T. Westra November 17, 2019

The forward-thinking business world is united in the belief that meetings, by and large, are simply bad ideas. Bad meetings are the…

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“The Great Hack” and Cambridge Analytica - A Chilling View of Market Research Gone Wild

“The Great Hack” – A Chilling View of Market Research Gone Wild

By James T. Berger September 12, 2019

The other day my daughter told me to watch the documentary The Great Hack on Netflix.  As a student and teacher of…

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The New Invisible Hand: Five Revolutions in the Digital Economy

Being Threatened by Bill Gates

By Kyle T. Westra August 16, 2019

The following is an excerpt from my new Amazon bestseller, The New Invisible Hand: Five Revolutions in the Digital Economy. This story…

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Example of ineffective UX design for conveying information

The Importance of Speaking Other Business Languages

By Kyle T. Westra June 17, 2019

I was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner…

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Channel Strategy in CPG

By Kyle T. Westra April 30, 2019

Forgoing traditional channel distribution didn’t stop Oatly from a quick expansion. The New York Times reported in January 2018 that “Oatly has spread from 10 locations in New York to more than 1,000 locations nationwide,” less than a year after it landed in the U.S. 1,000 locations pales in comparison to its footprint had they  teamed up with grocery retail.

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The Power of ‘Q’

By James T. Berger February 27, 2019

For years advertisers and advertising agencies have relied on Q. When investing huge sums of money on campaigns using pitch people, the Q factor is crucial in the selection process.

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How to Manage Price During a Trade War

By Tim J. Smith, PhD August 23, 2018

Executives in industries impacted by the tariffs, retaliatory tariffs, and threatened future tariffs must react. The playbook for executives in this trade war will vary.

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What I’ve Learned From Three Years in Pricing

By Kyle T. Westra August 23, 2018

Traditionally, pricing is considered one of the Four Ps of Marketing, along with product, promotion, and place. But thinking about pricing as simply a subset of marketing is a mistake.

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Decision to Grow Instead of Harvest May Be the Key to Microsoft’s Survival

By James T. Berger July 30, 2018

According to Foley: “Many People find it easier to see the benefits that come with cutting costs and looking for efficiencies and worry that what may come with growth could be elusive.”

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