A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business School, was an author, consultant, teacher and business leader. He has been quoted numerous times by myself and other Wiglaf Journal authors. Photo Source: Harvard University Christensen was best known for his ideas…

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The forward-thinking business world is united in the belief that meetings, by and large, are simply bad ideas. Bad meetings are the subject of popular TED talks. An Amazon search for business books on bad meetings returns over 250 results with titles like “Meetings Suck” and “Death By Meeting”. And, perhaps most tellingly, there are…

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The New Invisible Hand: Five Revolutions in the Digital Economy

The following is an excerpt from my new Amazon bestseller, The New Invisible Hand: Five Revolutions in the Digital Economy. This story from the earlier days of digital disruption helps to set the scene: technological forces of change transform entire industries, and it is incumbent upon executives to take advantage of their new opportunities. **…

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Example of ineffective UX design for conveying information

I was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner of marketing practitioners, from strategists to email marketing specialists to search optimization experts. While only tangentially related to pricing, such an event is useful because it provides exposure to new ideas and other…

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For years advertisers and advertising agencies have relied on Q. When investing huge sums of money on campaigns using pitch people, the Q factor is crucial in the selection process.

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