Archives tagged: communication

Harvard Professor Provides Insight On How to Manage During a Pandemic

By James T. Berger April 16, 2020

A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…

More
One word

Pricing Communication Breakdown

By Nathan L. Phipps February 17, 2020

Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…

More

In Defense of Meetings

By Kyle T. Westra November 17, 2019

The forward-thinking business world is united in the belief that meetings, by and large, are simply bad ideas. Bad meetings are the…

More

How to Avoid Misleading Your Audience with Statistics

By Nathan L. Phipps November 17, 2019

I recently picked up a copy of Darrell Huff’s 1954 classic How to Lie with Statistics. Although Huff’s background was not in…

More

Strategic Movements: September 2019

By Tim J. Smith, PhD September 12, 2019

J.M. Smucker Co Passed Input Savings onto Price Cuts. Profits? They fell of course. Q2 2019 found that net sales (revenue) decreased…

More
Pricing transformations graph

Pricing Transformations Are Political Culture Changes. Manage with Care

By Tim J. Smith, PhD August 16, 2019

A major driver behind undertaking a pricing transformation effort is the acknowledgement that price negotiations both take too long and also lead…

More
The New Invisible Hand: Five Revolutions in the Digital Economy

The New Invisible Hand

By Kyle T. Westra July 17, 2019

My book The New Invisible Hand will be released at the end of July. This book is for you if you’ve ever…

More
Example of ineffective UX design for conveying information

The Importance of Speaking Other Business Languages

By Kyle T. Westra June 17, 2019

I was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner…

More

Treating Channel Partners Strategically

By Kyle T. Westra March 24, 2019

Common examples of channel partners include wholesalers, distributors, and retailers. All of these activities are necessary tasks for a functioning commercial organization. If the supplier doesn’t do one of these tasks, a channel partner must. Conversely, if a channel partner doesn’t, the supplier must.

More

Do CPG Companies Really Have Control over Pricing?

By Tim J. Smith, PhD February 27, 2019

What can a CPG control and what must be taken as a “given” from the market? Which price should a CPG use as its benchmark for comparing different channels and retailers? Which price points should a CPG attempt to manage?

More