Archives tagged: Nike

Is That Membership Paying Off?

By Kyle T. Westra October 16, 2019

My wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also…

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Ever Heard of Strategic Intelligence?

By James T. Berger September 29, 2018

Prof. Levine calls “strategic intelligence” the “secret sauce—the ability to anticipate competitors’ behavior and preempt it.”

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Strategic Movements: July 2017

By Tim J. Smith, PhD July 19, 2017

What will Gillette do? As a starter, they cut prices by 12%. Good for consumers (and society overall), bad for investors. Competition’s role is to drive prices down and quality up. This is part of the reason private capitalism is better than state-controlled enterprise.

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Top 6 – May 2017

By Tim J. Smith, PhD May 15, 2017

“It’s not that Penney has been sitting idly by. On the contrary, CEO Marvin Ellison has been moving quickly to try to…

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Another Wiglaf Journal Brand Valuation QUIZ

By James T. Berger February 7, 2017

Millward Brown’s brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world’s most trusted.

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Generic Drug Pricing Practices under Scrutiny

By Tim J. Smith, PhD January 3, 2016

High barriers to entry must be keeping competitors from providing alternatives to off-patent generic drugs. What could be the source of these barriers to entry?
It isn’t the lack of know how. Many firms are able to produce chemicals, even specialized chemicals in the life sciences. And, that is what a drug is: it is a chemical. As observed in animal health care, agricultural chemistry and many other specialty chemical companies: competition keeps prices relatively low. Yet, in human life sciences, there is insufficient competition.

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Airlines and Innovation

By Kyle T. Westra October 6, 2015

Whereas airlines are a particularly visible example of an industry struggling with price structures and value offerings, every company in every industry should pay close attention to their customers and what their customers value. Airlines are a particularly visible example of an industry struggling to think creatively about how best to capture the right price for the value provided.

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Netflix Goes to the Pricing and Branding Trough Once Again

By Tim J. Smith, PhD February 5, 2014

In 2011, Netflix’s pricing and branding shuffle enraged customers. After taking a few back steps, Netflix is at it again for 2014. What makes Reed Hastings, CEO of Netflix, Inc. think he will succeed this time, given that customers and shareholders alike ranted hyperbolic disapproval at his earlier moves?

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J.C. Penney – Love the Vision But You Chose the Rocky Path

By Tim J. Smith, PhD April 1, 2013

JC Penney’s CEO Ron Johnson has had a tough go at it. Stock valuation is down roughly 40% since the time Johnson took over. Customer sales are down 20% from last year. Some are calling for his resignation. But before we chant “off with his head” with the Twitterati, let’s see if we can’t help him find a way out of his quandary.

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Launching LeBron X Nike Plus at a $300 + Price Target: An Evolving Case in Price Communication and Public Relations

By Tim J. Smith, PhD September 4, 2012

This fall, Nike is rumored to be launching the above $300 LeBron X Nike Plus basketball shoes. What was expected to be a highly promising product launch has morphed into a management and political quagmire regarding its high price, potential violence, and target market abuse. What should Nike do?

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