Archives tagged: market share

Pandemic Price Response

By Tim J. Smith, PhD April 16, 2020

For some, the COVID-19 pandemic presents business opportunities.  For most, it creates a crisis.  What should executives do with pricing during this…

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Strategic Movements: March 2020

By Tim J. Smith, PhD March 18, 2020

High Growth Billion Dollar Industry: Plant-Based Meat The plant-based meat market has grown to just under a billion dollars in sales for…

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Big Food is Being Disrupted

By Tim J. Smith, PhD March 18, 2020

Consumer packaged food giants Kellogg’s, Mondelez, Kraft Heinz, Nestle, and Unilever are facing a long-term trend challenge.  At the low-end, increased competition…

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Remembering Clayton Christensen (1952-2020)

By James T. Berger February 17, 2020

A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…

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In Pricing, What Is the Goal?

By Tim J. Smith, PhD January 16, 2020

In pricing, what is the goal?  Is it to increase profits, revenue, or some other newfound metric?  It seems profit optimization is…

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Strategic Movements: December 2019

By Tim J. Smith, PhD December 11, 2019

Elon Musk Delivers Pleasant Surprise Tesla Inc. had record deliveries in Q3 2019 resulting in overall profits. Anticipated 2019 production is currently…

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Strategic Movements: October 2019

By Tim J. Smith, PhD October 16, 2019

Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…

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Strategic Movements: July 2019

By Tim J. Smith, PhD July 17, 2019

Household Insecticide Pricing Raid, a household insecticide by S.C. Johnson & Son Inc. with roughly 50% U.S. market share, sells for $4.27…

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The profit revenue bridge for pricing analytics dashboards

Pricing Dashboard Design

By Tim J. Smith, PhD June 17, 2019

Executive dashboards are valuable coordination tools. They help pricing teams communicate facts and identify areas deserving executive attention. This is demonstrably clear.…

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Pricing Habits of Successful Entrepreneurs

By Tim J. Smith, PhD March 25, 2019

Entrepreneurs are generally entering a business landscape with less information, less skills, less resources than an established business. In fact, one should wonder how any entrepreneur can succeed against large, entrenched corporations they’re forced to share the market with.

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