Archives tagged: Netflix
Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…
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Tying Arrangement at Peloton Peloton will raise its price from $39 to $44 per month for subscriptions to metrics, live-streaming and on-demand…
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Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…
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Who would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…
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A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
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Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…
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My wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also…
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The other day my daughter told me to watch the documentary The Great Hack on Netflix. As a student and teacher of…
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In her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…
More Netflix is raising its prices from $8 to $9 for its “good” version that allows for streaming to one device at a time and from $11 to $13 for its “better” version that allows for streaming to two devices at a time. They justify it to customers by claiming it is for the development of better content (good PR plan).
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