Archives tagged: Netflix

Strong Competition Necessitates New Strategies for Streaming Services

By Nathan L. Phipps September 19, 2022

Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…

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Strategic Movements May 2022

By Tim J. Smith, PhD May 26, 2022

Tying Arrangement at Peloton Peloton will raise its price from $39 to $44 per month for subscriptions to metrics, live-streaming and on-demand…

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Online TV Asymmetric Price Increases

Strategic Movements: July 2020

By Tim J. Smith, PhD July 16, 2020

Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…

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Looking in a small bookshop, with many books in a rack.

Why Indie Bookstores Are Thriving

By James T. Berger March 18, 2020

Who would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…

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Remembering Clayton Christensen (1952-2020)

By James T. Berger February 17, 2020

A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…

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Strategic Movements: October 2019

By Tim J. Smith, PhD October 16, 2019

Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…

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Is That Membership Paying Off?

By Kyle T. Westra October 16, 2019

My wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also…

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“The Great Hack” and Cambridge Analytica - A Chilling View of Market Research Gone Wild

“The Great Hack” – A Chilling View of Market Research Gone Wild

By James T. Berger September 12, 2019

The other day my daughter told me to watch the documentary The Great Hack on Netflix.  As a student and teacher of…

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What are “Ironclad” Brands and How to Maintain Them

What are “Ironclad” Brands and How to Maintain Them

By James T. Berger June 17, 2019

In her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…

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Strategic Movements: February 2019

By Tim J. Smith, PhD February 27, 2019

Netflix is raising its prices from $8 to $9 for its “good” version that allows for streaming to one device at a time and from $11 to $13 for its “better” version that allows for streaming to two devices at a time. They justify it to customers by claiming it is for the development of better content (good PR plan).

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