Archives tagged: Netflix
As I reported back in November, strong competition between streaming services has forced innovation. The proliferation of streaming platforms in recent years…
MoreNetflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…
MoreTying Arrangement at Peloton Peloton will raise its price from $39 to $44 per month for subscriptions to metrics, live-streaming and on-demand…
MoreOnline TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…
MoreWho would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…
MoreA giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
MoreMarket Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…
MoreMy wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also…
MoreThe other day my daughter told me to watch the documentary The Great Hack on Netflix. As a student and teacher of…
MoreIn her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…
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