Archives tagged: Netflix
Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…
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Who would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…
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A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
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Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…
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My wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also…
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The other day my daughter told me to watch the documentary The Great Hack on Netflix. As a student and teacher of…
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In her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…
More Netflix is raising its prices from $8 to $9 for its “good” version that allows for streaming to one device at a time and from $11 to $13 for its “better” version that allows for streaming to two devices at a time. They justify it to customers by claiming it is for the development of better content (good PR plan).
More MoviePass pays theatres for each visit by a patron. Simply, it’s poor thinking on MoviePass’s part. Pricing Strategy, Chapters 12 and 13 would have told them this was poor thinking. Too caught up in Lemming Thinking on e-subscription services.
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Netflix, a company founded in 1997 as a direct mail retailer of DVD movies, has made a series of brilliant business decisions that have elevated the company to an elite player in today’s home entertainment marketplace.
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