Archives tagged: Netflix
Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…
MoreWho would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…
MoreA giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
MoreMarket Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…
MoreMy wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also…
MoreThe other day my daughter told me to watch the documentary The Great Hack on Netflix. As a student and teacher of…
MoreIn her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…
MoreNetflix is raising its prices from $8 to $9 for its “good” version that allows for streaming to one device at a time and from $11 to $13 for its “better” version that allows for streaming to two devices at a time. They justify it to customers by claiming it is for the development of better content (good PR plan).
MoreMoviePass pays theatres for each visit by a patron. Simply, it’s poor thinking on MoviePass’s part. Pricing Strategy, Chapters 12 and 13 would have told them this was poor thinking. Too caught up in Lemming Thinking on e-subscription services.
MoreNetflix, a company founded in 1997 as a direct mail retailer of DVD movies, has made a series of brilliant business decisions that have elevated the company to an elite player in today’s home entertainment marketplace.
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