Posts by: Mary DeBoni

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How to Price a Unicorn

By Mary DeBoni April 2, 2014

In the pricing world we often preach that there is always some alternative for your product or service. But what about a product so new to the world it isn’t even of this world? Let’s explore.

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Amazon’s Ever-Changing Price Appeal

By Mary DeBoni March 6, 2014

With many large online retailers using algorithms to manage pricing, we see items change their prices multiple times over the course of a month, week, or even in one single day! Are these constant price changes good for consumers, or are they ultimately confusing, or harmful? Are they signaling us to buy? Are constant price changes communicating to consumers that these items are less valuable?

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Will the Sysco and US Foods Merger Lead to Higher Prices?

By Mary DeBoni February 5, 2014

Why is the government concerned with the Sysco and US Foods merger? See the key questions to track in following this potential merger.

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Minimum Wage Laws and Pricing: Are They Connected?

By Mary DeBoni January 7, 2014

On 1 January 2014, 12 states raised their minimum wages, making 21 states in total that have a minimum wage above the federal rate. What is the effect of this increase in minimum wage rates on pricing?

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Is Apple the Louis Vuitton of Technology?

By Mary DeBoni November 4, 2013

Apple recently announced that the new iPad mini will be priced slightly higher than the current iPad mini, while the price of the original iPad will remain the same. Is Apple making itself less competitive in the wake of the release and lowered prices of its competitors’ tablets or is Apple maintaining a luxury brand image by keeping its prices above the market?

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When is Price Discrimination Effective?

By Mary DeBoni October 2, 2013

“Discrimination” is a charged and highly sensitive word in the English language, but is it really that bad when it comes to pricing?

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About The Author

Mary DeBoni headshot
Mary DeBoni is a Senior Pricing Analyst at Wiglaf Pricing. Before coming to Wiglaf Pricing, Mary spent her post-graduate-school years working as a data analyst and as an adjunct instructor of Economics and Statistics at Moraine Valley Community College and Richard J. Daley College. Mary is a member of the Professional Pricing Society. She holds a BA in Economics from Michigan State University and an MA in Economics from The University of Detroit Mercy.