Posts by: Daniel DiGriz

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Turn Services into Packages to Outsell the Competition

By Daniel DiGriz July 12, 2015

The fundamental concern for service-based businesses is that each project is different and requires some variance in price and components. The vogue of productizing service offerings alleviates some of the natural envy toward product brands that can quickly adapt to the widening range of consumer demand, but that presents its own hurdles.


About The Author

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Daniel DiGriz is a marketing strategist and the external chief marketing officer for a number of companies and organizations. He has a Masters Degree in Education and a background in digital publishing, B2B sales, and corporate training for Fortune 500 brands. He is the author of The Blogging Playbook for Small Business and All Marketing is Dead. Daniel owns MadPipe, which provides marketing consulting and leadership to small businesses, and bills himself as the world's first "thought leadership coach."