Posts by: Gene Zelek

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Deceptive Price Increases: Nothing to Sneeze At

By Gene Zelek July 12, 2015

Although reducing product contents, while maintaining price, remains a viable option for effecting a price increase, care should be taken to do it in a such a way to minimize the chances of a challenge on deceptiveness grounds.


About The Author

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Gene F. Zelek, Jr. is a Partner in the Corporate and Litigation Practice Groups and serves as Co-Leader of Freeborn's Antitrust and Trade Regulation Practice Group.  Gene focuses his practice on marketing-related law, applying extensive counseling, transactional and litigation experience on behalf of a wide variety of leading consumer and industrial businesses and consulting firms throughout the world. His areas of emphasis include antitrust, pricing and distribution, as well as branding, licensing, intellectual property, entertainment, strategic alliances, supply relationships, complex contracts, advertising and new product development.