Posts by: James T. Berger
In this winter of our discontent, where survival seems to be what everybody’s trying to do, it seems remarkable that for lack of empathy – people and companies are jeopardizing valuable relationships. One wonders if it’s simply lack of feeling, plain stupidity or incredible arrogance.
More While I never lived through the Great Depression, I studied it. If you are looking for parallels between then and now, there…
More Prospects for Starbucks, the once high-flying coffee giant continue to implode. The new fourth quarter 2008 earnings statement that came out Nov.…
More NOTE: How do you determine the power and value of a brand? In the following article, I and my associate, Diana Tadzijeva,…
More Obtaining new business is perhaps the most critical concern for growing organizations – especially smaller entrepreneurial firms. Realizing that both time and…
More So you want to go into your own business? Maybe you have been an employee for most of your career or you…
More Signs are displayed on buses, taxis billboards all over the country. They are written in black-on-white graffiti and say things like: “I’m…
More While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you…
More There is an old Christmas tale about the child who finds nothing under the Christmas tree but a pile horse manure. Rather…
More If e-mail has become your main marketing squeeze, there is a wonderful resource on the Internet. Her name is Pat Friesen. Visit…
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