Posts by: James T. Berger
A few years ago one of my students asked me to help him market his company’s products. The product line was a…
More “American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…
More It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…
More The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…
More John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and…
More In the Internet age, information has become a commodity. It’s available everywhere for no cost. The New York Times, which was always…
More New ventures would be wise to go slowly with the initial sales effort and carefully manage the “sales learning curve (SLC),” according…
More In addition to the financial, legal and marketing decisions that some entrepreneurs are forced to make for the first time in their…
More If e-mail marketing is becoming an increasingly more important part of your promotional blend, Jeanne Jennings has produced what amounts to a…
More As one who is involved in trademark infringement litigation surveys, I have discovered the Internet as a means of probing the marketplace…
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