Posts by: James T. Berger
Prof. Sid Levy of Northwestern University’s Kellogg Graduate School of Management was the first to develop the “broadening concept” of marketing. Levy…
More I have always believed that essence of creativity is the ability to see relationships. As a student of today’s super-competitive marketing environment,…
More As marketers seek to develop lasting relationships with customers and clients, the conventional wisdom focuses on developing these relationships through loyalty programs.…
More Like so many ideas in modern marketing, the concept of relationship marketing began as a smart, sensible realization that the then-existing paradigm,…
More Increasing numbers of companies are taking elements of “yield pricing” or “yield management,” a pricing strategy originally developed for perishable service sector…
More When I first started teaching marketing to DePaul University undergraduates, I used a textbook that had short one-page cases. In solving the…
More With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly,…
More Often overlooked by the numbers crunchers in the urge to merge is a crucial principle of modern marketing – analysis of customer…
More When it comes to sales management, there is a forgotten market segment crying out for professional help. This forgotten market segment are…
More Microsoft might very well have shot itself in the foot with the branding of its new Windows operating system. The code name…
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