Posts by: James T. Berger
Enter the age of Market Segmentation – totally efficient and totally cost effective. But now market segmentation has so proliferated that we have now entered the age of “ultimate segmentation,” as illustrated by the major hotel chains.
More The millennials are the first generation to be born with computers in virtually every household. They buy online and they can compare price and quality of shopping goods online as well. These factors carry enormous implications for retailers in shopping malls, according to Lal and Alvarez.
More Teixeira describes “decoupling” as a second wave of Internet disruption. This new phenomenon “threatens not only electronics and telecom businesses, but also industries as diverse as banking services and cosmetics.”
More What makes a first-time buyer select a specific packaged good brand or product from all the other products on the supermarket shelf or Webpage?
More Marketing plan for legalized recreational marijuana?
This is hardly a far-fetched idea. The states of Colorado and Washington legalized pot in 2012 and in the most recent election Alaska, Oregon and the District of Columbia have followed suit. So here we have a new growth industry falling into the laps of entrepreneurs.
Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.
More New research from Stanford Graduate School of Business Prof. Kathryn Shaw sheds new light on the age-old question of whether entrepreneurs are “born” or “made.” The answer: entrepreneurs are “made” NOT “born.”
More We all want to hire, or work on, talented teams. But how much time and resources should we devote to bringing in “star”-level talent?
More Having a skilled, intelligent team that isn’t afraid to innovate against the grain is a thing that a great many firms either desire or value highly. So why did that work out so badly for J.C. Penney?
More In a rather remarkable decision, the National Labor Relations Board has ruled that football scholarship athletes at Northwestern University should be considered employees and therefore are to be given the right to unionize and bargain collectively. The implications of this ruling are enormous and far-reaching, and the ruling seems to raise more questions than it answers.
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