Posts by: James T. Berger

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Hotels Carry Market Segmentation to the Ultimate

By James T. Berger May 11, 2015

Enter the age of Market Segmentation – totally efficient and totally cost effective. But now market segmentation has so proliferated that we have now entered the age of “ultimate segmentation,” as illustrated by the major hotel chains.

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Traditional Shopping Mall Under Siege

By James T. Berger April 15, 2015

The millennials are the first generation to be born with computers in virtually every household. They buy online and they can compare price and quality of shopping goods online as well. These factors carry enormous implications for retailers in shopping malls, according to Lal and Alvarez.

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‘Decoupling’ Adds Value to Consumer While Cutting Cost

By James T. Berger March 15, 2015

Teixeira describes “decoupling” as a second wave of Internet disruption. This new phenomenon “threatens not only electronics and telecom businesses, but also industries as diverse as banking services and cosmetics.”

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Stanford Marketing Researcher Explores the “Decoy Effect”

By James T. Berger January 19, 2015

What makes a first-time buyer select a specific packaged good brand or product from all the other products on the supermarket shelf or Webpage?

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Colorado Provides Laboratory for Marketing Marijuana

By James T. Berger December 22, 2014

Marketing plan for legalized recreational marijuana?
This is hardly a far-fetched idea. The states of Colorado and Washington legalized pot in 2012 and in the most recent election Alaska, Oregon and the District of Columbia have followed suit. So here we have a new growth industry falling into the laps of entrepreneurs.

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Will the Marketplace Adopt Apple Pay?

By James T. Berger November 24, 2014

Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.

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Stanford Business Offers New Perspectives on Entrepreneurship

By James T. Berger October 31, 2014

New research from Stanford Graduate School of Business Prof. Kathryn Shaw sheds new light on the age-old question of whether entrepreneurs are “born” or “made.” The answer: entrepreneurs are “made” NOT “born.”

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New Insight into Strategic Sales Force Hiring: Be Careful of Hiring “Stars”

By James T. Berger September 28, 2014

We all want to hire, or work on, talented teams. But how much time and resources should we devote to bringing in “star”-level talent?

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The Best and the Brightest – J.C. Penney-Style

By James T. Berger May 5, 2014

Having a skilled, intelligent team that isn’t afraid to innovate against the grain is a thing that a great many firms either desire or value highly. So why did that work out so badly for J.C. Penney?

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College Scholarship Athletes – Students or Employees

By James T. Berger April 2, 2014

In a rather remarkable decision, the National Labor Relations Board has ruled that football scholarship athletes at Northwestern University should be considered employees and therefore are to be given the right to unionize and bargain collectively. The implications of this ruling are enormous and far-reaching, and the ruling seems to raise more questions than it answers.

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About The Author

James T. Berger headshot
James T. Berger, Senior Marketing Writer of The Wiglaf Journal, through his Northbrook-based firm, James T. Berger/Market Strategies, offers a broad range of marketing communications, research and strategic planning consulting services. In addition, he provides expert services to intellectual property attorneys in the area of trademark infringement litigation. An adjunct professor of marketing at Roosevelt University, he previously has taught at Northwestern University, DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management. He holds degrees from the University of Michigan (BA), Northwestern University (MS) and the University of Chicago (MBA). Berger is an often-published free lance business writer who has developed more than 100 published articles in the last eight years. For more information, visit www.jamesberger.net or telephone him at (847) 328-9633.