Posts by: Rich Cunrad

unsplash default post photo-350px

Realizing Dramatic ROI Using Greenfield Analysis

By Rich Cunrad April 1, 2013

To achieve results in business transformation, it is imperative to bring together subject-matter experts (SMEs) from different parts of your company who become your change leaders. Challenge them to use a clean-sheet-of-paper approach, or a so-called ‘green field’ approach, to develop a ‘genius’ solution. Read case studies of how.