Posts by: Rob Engelman

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What Does A Marketing Department Do?

By Rob Engelman March 1, 2007

Not too long ago, a friend posed the following questions to me…”What should a marketing department do? What should they be responsible…

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About The Author

Rob Engelman, President of Engelman Management Group, is a seasoned executive with more than 17 years of consumer and business-to-business experience. He has a proven track record in leading projects and teams to achieve significant business results, particularly in the areas of customer lifecycle management and new product introductions. Prior to forming Engelman Management Group, Rob was Vice President of Marketing for Citicorp Diners Club as well as at an Internet start-up organization. He can be contacted at 847-945-7573, or [email protected], or at www.engelmanmanagement.com.