Posts by: Reims Management School (RMS)

unsplash default post photo-350px

Low price guarantees have adverse effects on consumer behavior

By Reims Management School (RMS) February 4, 2013

A study conducted by Reims Management School (RMS) reveals that consumers are often put off by promises of lowest prices which are coupled with high refund guarantees – contrary to the usual strategies of many top retailers.


About The Author

Reims Management School (RMS) headshot
Reims Management School (RMS) Accredited by the AACSB (Association to Advance Collegiate Schools of Business), EQUIS (the European Quality Improvement System) and AMBA (The Association of MBAs), Reims Management School (RMS) is ranked among the Top 10 business schools in France and the Top 20 in Europe. In addition to its Grande Ecole programme “Sup de Co Reims”, RMS also offers 3 post-degree business schools: Cesem, Sup'TG and Tema. These schools also include 2 Masters of Science programmes, 6 specialized master’s programmes accredited by the CGE (Conférence des Grandes Ecoles) and an International full-time and part-time executive MBA. In 2009, the Paris Executive Campus, a joint venture with Rouen Business School dedicated to executive education, offered 3 part-time Masters programmes, an executive MBA and a continuing education programme. Both Reims Management School campuses educate over 4,000 students, of which 900 are international. Reims Management School has a network of over 150 partner universities in 40 countries and more than 23,000 alumni from around the world, grouped within the RMS-Network Association (