Posts by: Tim J. Smith, PhD
How are leading companies getting pricing done? What kinds of challenges should the pricing function address? Who should be engaged, and with what sorts of tools and techniques? Find out more in this interview with an industry leader.
More“The brain is wider than the sky.” -Emily Dickinson Psychological pricing is effective. Even the most cautious brains take mental shortcuts to…
More“Let X equal X”, Laurie Anderson, Big Science (1982). In search of the perfect… Wasabi Peas Steamed Peas Pea Puree Pea Gelato…
MoreAn evaluation of high-level strategic thought leadership process best practices.
More“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”…
MoreA BISR analysis differs from standard CPC (cost per customer) and ROI (return on investment) calculations to reveal the true ROMI (return on marketing investment) after accounting for the fact that many of the purchases related to an advertisement or coupon would have occurred in the absence of the promotion.
More“I don’t subscribe to the notion that companies exist to create value strictly for their shareholders. I think they are there to…
MoreIn 2011, Netflix’s pricing and branding shuffle enraged customers. After taking a few back steps, Netflix is at it again for 2014. What makes Reed Hastings, CEO of Netflix, Inc. think he will succeed this time, given that customers and shareholders alike ranted hyperbolic disapproval at his earlier moves?
MoreWelcome to 2014. May you have a punk year: Hope => Vision => Action => Perseverance => Luck Hope is a choice.…
MoreIn his classic 1982 text “The Mind of the Strategist”, Kenichi Ohmae fathered the 3 C’s model of corporate strategy. What can a veteran strategy book tell us about contemporary pricing strategy? Surprisingly, quite a lot.
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