Posts by: Tim J. Smith, PhD
The trouble with the outbound role of product marketing is that we have an identity crisis on our hands-we’re misunderstood, misguided, and…
MoreIn a landmark case, the US Supreme Court removed a barrier to vertical price floors in a 5-4 ruling on Leegin v.…
MoreWhen industries decline, it is tempting for competitors to make a dash for regaining lost volumes by slashing prices. But, are price…
MoreWith experience, professional pricers instinctively learn to laud price increases and denigrate price decreases. Sometimes though, it is a good idea to…
MoreCommunicate, Align, Capture Leegin decision should have a larger effect on prices of consumer products characterized as high-value branded goods, complex product,…
MoreMicrosoft has continues their thrust into the enterprise software market with their recent acquisition and expansion of their security software. As they…
MoreSymantec continues to battle Microsoft’s foray into the computer security software market through a public relations campaign, yet they have not responded…
MoreValue First, Cost Second Price is not the competitive equalizer. Value is. Consider how to communicate your value proposition properly. Communicating the…
MoreWe have all learned something the hard way, and those lessons tend to be well learned. Those of us with little gray…
MoreSelling software as a service and pricing it on a per-application has become the vogue thing to do for many good reasons.…
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