Posts by: Tim J. Smith, PhD
There is no question that e-mail, when used properly, can revolutionize your business-to-business sales and marketing effort. No longer must you fight…
MoreSowing the seeds of FUD (Fear, Uncertainty, and Doubt) has a long history as a tool for swaying decision making. It would…
MoreHave you ever walked into someone’s office for a meeting and noticed that he checks his watch before he even sits down?…
MoreUnless you take the time to fix your slice, no matter how much you practice your handicap will never improve. Similarly today’s…
MoreJames T. (Jim) Berger, a professional writer, teacher and marketing consultant, will become Managing Editor of THE WIGLAF JOURNAL, effective February 1.…
MoreHere are two off-the wall, but right-on-the-money techniques for writing better copy faster and combining captions and pictures for a more powerful…
MoreHow much does Email Spam affect your company? If your company has 150 computer users making an average salary of seventy five…
MoreLearning from Machiavelli’s Career One might think that Machiavelli had a great career. His seminal masterpiece, The Prince, broke from the strictures…
MoreWhat makes customers buy? Obviously, “need” acts as a strong purchasing motivator but “needs” are poor indicators of how purchasing desires are…
MoreIt’s said that the three rules of retailing are Location, Location, Location. For branded consumer goods, the location paradigm is driven to…
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