Archives posted in: Communication
From “Techno Message” to “Business Message”: Developing a Return-on-Investment Sales Tool Internally
“We can’t just state ‘our product will let you do more.’ Instead, we have to go the next step and say by…
While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically,…
Websites are an evolving creature. Initially, they were simple informational sites. They contained gobs of content describing the corporate venture, the principals,…
The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…
During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations.…
If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this…
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fifth in a series discussing the…
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fourth of a five part series…
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this third part of a five part…
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this second part of a five part…