Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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The Cult of CSAT – How the Pursuit of Customer Satisfaction is Insufficient and What May Replace it

By Tim J. Smith, PhD February 17, 2015

Customer satisfaction has become one of the most discussed leading indicators of business growth and profitability. But is this real? Does it last?

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Business Thought – Leader Survey Responses

By Tim J. Smith, PhD February 17, 2015

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Business Thought – Leader Survey

By Tim J. Smith, PhD February 17, 2015

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Top 6 – January 2015

By Tim J. Smith, PhD January 19, 2015

In the long run, markets equilibrate and entropy wins. But I don’t live in the long run. I live in the here…

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