Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Will the Marketplace Adopt Apple Pay?

By James T. Berger November 24, 2014

Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.

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Charging a Premium for Reliability

By Anirban Sengupta November 24, 2014

You charge a higher price for a more reliable product if reliability is perceived as a benefit by the customer. But how do we to make a customer perceive reliability as a benefit?

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Pink or Blue? Price Discrimination against Women in the Personal Hygiene Market

By Mary DeBoni November 24, 2014

The group Georgette Sand is taking a stand against price discrimination directed at female consumers. How do I, a woman and a pricing professional, respond to gender based price discrimination?

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Stanford Business Offers New Perspectives on Entrepreneurship

By James T. Berger October 31, 2014

New research from Stanford Graduate School of Business Prof. Kathryn Shaw sheds new light on the age-old question of whether entrepreneurs are “born” or “made.” The answer: entrepreneurs are “made” NOT “born.”

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