Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Top 6 – January 2015

By Tim J. Smith, PhD January 19, 2015

In the long run, markets equilibrate and entropy wins. But I don’t live in the long run. I live in the here…

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Getting Pricing Done with Jesse Finch Gnehm of GE Oil & Gas

By Tim J. Smith, PhD January 19, 2015

GE has long been known as a process firm, but what processes do they use when it comes to pricing? What do pricing initiatives look like at GE Oil & Gas Subsea Systems? Who contributes to those pricing decisions? How does the pricing function fit within the larger organization? What pricing decisions does the pricing function directly engage? What techniques and tools have been found useful for pricing at GE Oil & Gas Subsea Systems? And are there any external resources that they have found particularly useful?

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Stanford Marketing Researcher Explores the “Decoy Effect”

By James T. Berger January 19, 2015

What makes a first-time buyer select a specific packaged good brand or product from all the other products on the supermarket shelf or Webpage?

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Top 6 – December 2014

By Tim J. Smith, PhD December 22, 2014

Hats & Messy Hair. Wintertime in the northern hemisphere: Little kids don’t care about the hair, maybe we shouldn’t either. You can’t…

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