Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Groupon – Show Me the Money.

By Tim J. Smith, PhD September 8, 2011

Groupon has shown the world a new way to do coupon promotions, but is it any better than traditional couponing? In this article, provide an academically proven and industry best-practice approach for evaluating coupon promotions, be it Groupon or any other type of couponing.

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Top 6 – September 2011

By Tim J. Smith, PhD September 8, 2011

“Find the problem that other people have ignored.” Scott Cook, co-founder of Intuit Inc. August 18, 2001, WSJ. A good idea needs…

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Top 6 – August 2011

By Tim J. Smith, PhD August 11, 2011

Summer Heat Beats Play Ball! If only ticket sellers would! The boys of summer shop ‘til they drop Mother knows best! And…

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Play Ball!

By Curry W. Hilton August 11, 2011

Preventing the Resale of Sporting Event Tickets

StubHub, TicketNetwork, and eBay are marketplaces that allow customers to buy and sell unwanted tickets. For example, a season ticket holder uses StubHub as form of consignment to sell a Dallas Mavericks basketball ticket to a consumer that is available and willing to attend the game. The sellers of tickets in the secondary market are capitalizing on possessing elastic demand characteristics. But what about the team owners?

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