Featured Article
IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…
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The turbulent decade that is about to end can best be seen in the values and ranking of brands through the 10 year period. While most brands continue to hold their rankings in the annual Business Week/Interbrand annual ratings, there have been some notable exceptions and these newcomers and departers tell the story of the decade.
Read More In the past six months, both AT&T (NYSE:T) and Verizon (NYSE:VZ) have altered their mobile data service price structures. First, they added a metered fee based on the megabytes of traffic. Now, Verizon is considering a price structure based on the speed of traffic provided. With all these new forms of charges, some have feared customer backlash: defection, brand betrayal, and a public relations nightmare. Yet they needn’t worry much. Both these titans are in well traversed territory.
Read More Wiglaf Journal emerging media editor David Dalka just capped off a busy month! David spoke on a panel, “Selling Search to the…
Read More Nowhere in marketing today do emotions run hotter than when it comes to the role of (low) prices highlighted in advertising. Only it’s a bad idea to lead with price in advertising.
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