Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Starbucks Price Action: Bloggers Respond Negatively, Will Customers Also?

By Tim J. Smith, PhD September 14, 2009

In late August, Starbucks (SBUX) raised their prices on several more complex beverages while lowering them for more basic drinks. Responses from bloggers have been overwhelming negative. Did Starbucks misjudge their pricing power or are the pundits punching thin air?

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SOCIAL MEDIA FOR THE C-SUITE

By J.D. Gershbein September 14, 2009

The Social Media tsunami has spawned a veritable army of evangelists, strategists, consultants, and would-be entrepreneurs in the fight for the Internet marketing dollar. They are marching to a subtle yet driving hymn of information overload, promising ROI, search engine domination and profitability at every turn. In the distance, tweeting, once faint, can be heard. The most ambitious of these soldiers, with laptops ablaze, have set their sights on the C-suite.

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Epilogue: New Chapter on Pilgrim’s Pride?

By Tim J. Smith, PhD September 14, 2009

In September of 2009, JBS SA, a Brazilian beef giant, indicated intentions to purchase Pilgrim’s Pride Corp. Perhaps this will write a new chapter on Pilgrim’s Pride.

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Top 6 – August 2009

By Tim J. Smith, PhD August 19, 2009

All competitive advantage comes from doing something different, where the outcome of that something different is something a customer desires. The recent…

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