Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Top 6 – May 2008

By Tim J. Smith, PhD May 1, 2008

Emerging Spring From the Winter of Creative Destruction Understand the value customers seek, and excel. Big Progress is rarely received with overwhelming…

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Want To Know Who Sarah Marshall Is?

By James T. Berger April 1, 2008

Signs are displayed on buses, taxis billboards all over the country. They are written in black-on-white graffiti and say things like: “I’m…

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Sales Versus Marketing: Vive la difference

By Tim J. Smith, PhD April 1, 2008

“More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this…

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B-2-B Trademarks and Brands – A Slippery Slope

By James T. Berger April 1, 2008

While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you…

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