Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Trane Technologies Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD April 11, 2023

Trane Technologies, a heating and air conditioning manufacturer, had a banner FY 2022.  Revenue increased 13% to $16.0 billion while earnings before…

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如何透過價值定價法在亞洲市場獲取成功?

By Yuhung S. Shen April 11, 2023

在亞洲市場,價值定價法是一個越來越受歡迎的營銷策略。隨著消費者教育水平的提高和購買力的增強,亞洲市場的消費者越來越關注產品的價值和品質,而非僅僅是價格。在這種情況下,價值定價法成為了一種非常有效的策略,可以幫助品牌提高產品價值、吸引更多的忠實客戶和實現更高的業務效益。

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Strategic Movements March 2023

By Tim J. Smith, PhD March 16, 2023

Applied Materials Pricing Spine-o-meter: 4 of 5 Vertebrae Applied Materials Inc., a global provider of equipment, services, and software for the manufacture…

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Streaming Services Continue to Battle

By Nathan L. Phipps March 16, 2023

As I reported back in November, strong competition between streaming services has forced innovation. The proliferation of streaming platforms in recent years…

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