Archives posted in: Product

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Best Practices: Customer Driven Product Strategy (Part 2 of 2)

By Tim J. Smith, PhD December 4, 2002

We all know that a market-driven product strategy is required for success. But how should we craft one? Richard Leavitt, Sr. Director…

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Best Practices: Insightful Evolves with Market Frontier (Part 1 of 2)

By Tim J. Smith, PhD December 4, 2002

Product lifecycles drive the frontier of industry dynamics in high tech markets. High tech business-to business-markets additionally face the difficulty of complexity…

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Marketing as Full Cycle: Jennifer Sherwood of Systems & Software

By Tim J. Smith, PhD April 15, 2002

According to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the…

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Listening to Markets: Michael Alter of SurePayroll

By Tim J. Smith, PhD April 9, 2002

When firms want to escape hand-to-mouth business and enter a somewhat predictable high-growth market, business leaders have to change from opportunism and…

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The Nitty-Gritty of Product Management

By Tim J. Smith, PhD February 22, 2002

In bringing new technologies to market, the whole team focuses on the vision. Developers are led by architects offering visions of clean…

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Product Plans Gone Awry

By Tim J. Smith, PhD February 18, 2002

I attended the DCI (Digital Consulting Inc.: www.dci.com) CRM conference on Wednesday, February 13, to discover that some product visions have gone…

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