Archives posted in: Product
We all know that a market-driven product strategy is required for success. But how should we craft one? Richard Leavitt, Sr. Director…
Product lifecycles drive the frontier of industry dynamics in high tech markets. High tech business-to business-markets additionally face the difficulty of complexity…
According to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the…
When firms want to escape hand-to-mouth business and enter a somewhat predictable high-growth market, business leaders have to change from opportunism and…
In bringing new technologies to market, the whole team focuses on the vision. Developers are led by architects offering visions of clean…
I attended the DCI (Digital Consulting Inc.: www.dci.com) CRM conference on Wednesday, February 13, to discover that some product visions have gone…