Archives tagged: B2B
Nothing is more contentious in a company than prices. Those on the front lines would usually like to see a lower price…
More When measuring market volume, markets are usually measured by unit rather than transactions. While this historic basis for measuring markets has proven…
More IAR Systems, a Swedish company with operations in the US and around the globe, is providing products and services to make developing…
More Variances in fortune telling continue to be told. On one hand, Forester reports an 2.3% increase on IT spending during 2002 over…
More Lather, Rinse, Repeat…Lather, Rinse, Repeat…Lather, Rinse, Repeat… We don’t just buy one bottle of shampoo in our lifetime. Likewise, we shouldn’t expect…
More It is said that Marketing is a luxury, especially in B2B or Industrial Markets. When the economic outlook is poor, many firms…
More What questions should a business manager ask in the interview process in selecting a sales person? How should she create the sales…
More According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…
More Much to their detriment, many businesses in B2B markets consider issues of consumer buying behavior theory irrelevant. While much of customer lifecycle…
More My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…
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