Archives tagged: B2B

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Improved Pricing Practices

By Tim J. Smith, PhD October 16, 2002

Nothing is more contentious in a company than prices. Those on the front lines would usually like to see a lower price…

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Business Metrics: Transaction Volume

By Tim J. Smith, PhD September 18, 2002

When measuring market volume, markets are usually measured by unit rather than transactions. While this historic basis for measuring markets has proven…

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From High Level Values to Features and Benefits: Nadim Shehayed of IAR Systems

By Tim J. Smith, PhD August 28, 2002

IAR Systems, a Swedish company with operations in the US and around the globe, is providing products and services to make developing…

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Improved Market Conditions or Double Dip Recession?

By Tim J. Smith, PhD August 24, 2002

Variances in fortune telling continue to be told. On one hand, Forester reports an 2.3% increase on IT spending during 2002 over…

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Driving Repeat Business Part 1: Critical Success Factors

By Tim J. Smith, PhD August 8, 2002

Lather, Rinse, Repeat…Lather, Rinse, Repeat…Lather, Rinse, Repeat… We don’t just buy one bottle of shampoo in our lifetime. Likewise, we shouldn’t expect…

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Marketing is a Luxury?

By Tim J. Smith, PhD August 2, 2002

It is said that Marketing is a luxury, especially in B2B or Industrial Markets. When the economic outlook is poor, many firms…

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Sales Management by RJ Calvin Book Synopsis

By Tim J. Smith, PhD July 22, 2002

What questions should a business manager ask in the interview process in selecting a sales person? How should she create the sales…

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B2B Marketing?

By Tim J. Smith, PhD June 13, 2002

According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…

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Customer Lifecycles

By Tim J. Smith, PhD May 13, 2002

Much to their detriment, many businesses in B2B markets consider issues of consumer buying behavior theory irrelevant. While much of customer lifecycle…

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Advertising, Part 2: Wheres & Hows

By Tim J. Smith, PhD April 25, 2002

My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…

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