Archives tagged: brand marketing
Brand tribalism has become so intense it can peril products that lean then “wrong” way, according to a survey done by Savings.com,…
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“Tribalism,” that loaded word that has become a part of today’s political environment, has also entered the brand marketing world. The “tribes”…
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In her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…
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