Archives tagged: divergent price differential

At the beginning of the Great Recession, Abercrombie & Fitch (ANF) had a clear policy against price promotions.  By the end of the Great Recession, price promotions were clearly part of Abercrombie & Fitch’s retail strategy.  What changed?  Was Abercrombie & Fitch’s price promotion policy shift simply another shoot-from-the-hip shotgun response to declining sales, or was it a needed change to improve growth and profits?