Archives tagged: dynamic pricing

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Broadway for 2 at $700? Dynamic Pricing Keeps Expanding

By Tim J. Smith, PhD December 7, 2011

$700 is the price a couple would pay for the best seats to see Hugh Jackman Back on Broadway this month.  With a runaway hit, producers have raised prices several times.  Orchestra seats that were priced at $155 are now priced at $175.  Premium seats that were priced at $250 are now priced in the range of $275 to $350, depending upon demand for specific performances.  Their decision to use dynamic pricing has placed Hugh Jackman’s essentially one-man-show in the top earner position on Broadway with roughly $1.5 million in ticket sales for the week ending November 20th, 2011.

With pricing success like this, one can suspect that more executives may benefit from considering the value of dynamic pricing.

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Pricing Electricity: More Questions than Answers

By Tim J. Smith, PhD May 26, 2004

How are prices set at the industry level? In a competitive market, Adam Smith’s invisible hand drives prices to a dynamic equilibrium…

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Helicomm Hypercompetes in M2M

By Tim J. Smith, PhD October 15, 2003

The wireless telecommunications revolution continues at a fast clip in areas that many of us never notice. We rarely think of the…

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