Archives tagged: electoral politics

Can Bloomberg’s Strategy to Win Democrat’s Nomination Succeed?

By James T. Berger January 16, 2020

The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…

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“The Great Hack” and Cambridge Analytica - A Chilling View of Market Research Gone Wild

“The Great Hack” – A Chilling View of Market Research Gone Wild

By James T. Berger September 12, 2019

The other day my daughter told me to watch the documentary The Great Hack on Netflix.  As a student and teacher of…

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The Power of ‘Q’

By James T. Berger February 27, 2019

For years advertisers and advertising agencies have relied on Q. When investing huge sums of money on campaigns using pitch people, the Q factor is crucial in the selection process.

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