Archives tagged: fixed pricing

Fixed vs. Variable Pricing

By Kyle T. Westra October 30, 2018

Home Page Text Tailoring price according to willingness to pay is theoretically sound but culturally still questionable. It’s important to determine how your customers will react to such variable pricing when deciding whether to have price variance, and by what characteristics.

More

Popular Tags

Amazon Apple B2B Blockbuster Bloomberg branding business strategy commercial policy communication consulting CPG culture customer loyalty dynamic pricing ecommerce Groupon Harvard Business School iPhone LinkedIn market share MBA Microsoft Netflix Nike Nokia pricing Pricing Done Right retail Samsung tariffs Tesla Toyota transparency Uber value-based pricing Walmart