Archives tagged: guerilla marketing

Marijuana Marketers Discover Guerrilla Marketing

Marijuana Marketers Discover Guerrilla Marketing

By James T. Berger September 21, 2021

How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.

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