Archives tagged: LG

unsplash default post photo-350px

LG’s Brilliant Marketing Strategy

By James T. Berger April 1, 2012

The transformation from ultra-cheap Lucky Goldstar to upscale LG Electronics has been nothing short of remarkable. Credit goes to Michael Ahn, who guided the branding effort for LG Electronics North America before stepping down as the Group’s president and CEO in 2010.

More

Popular Tags

Amazon Apple B2B Blockbuster Bloomberg branding business strategy channel partners commercial policy communication consulting CPG culture customer loyalty ecommerce Groupon Harvard Business School iPhone LinkedIn market share MBA Microsoft Netflix Nike Nokia pricing Pricing Done Right retail Samsung tariffs Tesla Toyota transparency Uber value-based pricing Walmart